Global Marketing Automation Lead

• Design, build, execute, and manage email marketing campaigns using Salesforce Marketing Cloud and other marketing automation platforms.

• Create and optimize landing pages using Adobe Experience Manager or marketing automation tools to support campaign objectives.

• Track, analyze, and report on campaign performance using Power BI dashboards, ROI metrics, and KPIs.

• Monitor digital campaign metrics including reach, engagement, segmentation, and enrichment to recommend improvements.

• Support the implementation and utilization of digital technologies and operational tools to enhance marketing effectiveness.

• Collaborate with global marketing teams and stakeholders to ensure campaigns align with business objectives and timelines.

• Maintain database management, email delivery, and automation processes to ensure seamless execution of campaigns.