Key Responsibilities

1. Brand Voice & Editorial Strategy

Own and evolve the brand s tone of voice across all touchpoints
Develop scalable verbal identity systems for sub-brands, categories, and new geographies
Translate brand strategy into compelling, consistent narratives

2. Campaigns & Launches

Lead verbal storytelling for all major campaigns, collections, and brand moments
Collaborate cross-functionally to ensure messaging is expressive, effective, and KPI-aligned
Drive content that reflects cultural and regional relevance

3. 360 Brand Communication

Oversee content across web, app, CRM, performance marketing, packaging, retail, and more
Ensure every message is aligned with brand tone and business objectives

4. Global Market Expansion

Localize brand voice and messaging strategy for global markets
Adapt content to reflect local cultural and linguistic nuances while maintaining brand consistency

5. Internal Enablement & Editorial Operations

Build content playbooks, brand writing guides, and editorial training for internal teams
Set up editorial workflows, feedback loops, and governance systems to drive efficiency and alignment

What You Bring

8 -10 years in brand editorial, content strategy, or creative leadership ideally in fashion, lifestyle, tech, or consumer categories
Proven success in storytelling across channels: ATL, digital, UX, CRM, and performance
Deep understanding of tone systems, narrative frameworks, and brand architecture
Strong editorial judgment, with a data-informed mindset
Versatility to write across styles from brand voice to product copy to conversion CTAs
Experience managing and mentoring content teams across regions
Skilled in research, insights, and content tools (e.g., Google Workspace, Figma, Monday)
Outstanding written and verbal communication with strong presentation skills

Global Editorial Head