General Manager - Sales (Non Trade)

Key Responsibilities

• Develop and execute sales strategies to expand institutional and bulk sales.
• Lead pricing frameworks, contract negotiations, and commercial agreements.
• Manage key accounts and build long-term customer relationships.
• Coordinate with production, logistics, and finance teams to ensure seamless order execution.
• Lead and mentor large sales teams; monitor performance and target achievement.
• Analyze market trends and identify new business opportunities.