General Manager – Sales (Non-Trade)

Develop and execute sales strategies for non-trade channels, including institutional, bulk, and project sales.

Lead contract negotiations, pricing frameworks, and terms with key customers.

Coordinate with production, logistics, and finance teams to ensure smooth order fulfillment.

Lead and manage large sales teams, setting targets and monitoring performance.

Build and maintain strong relationships with key accounts and stakeholders.

Analyze market trends, competitor activity, and customer feedback to drive business growth.

Ensure achievement of volume, revenue, and profitability targets.

Implement sales policies, procedures, and best practices across the team.