Full-Funnel Digital Launch

Scope of Work 

• 1. Website Development Platform : Shopify
• Deliverables :
• Development, design, and content for 20 main pages and 15 sub-pages (site map to be provided).
• Fully responsive across mobile, tablet, and desktop.
• Scalable CMS for blog or content-heavy sections.
• Basic SEO setup and best practices.
• Primary Goal : Drive brand awareness while facilitating e-commerce transactions and educating the customer.

2. Digital Marketing - Top of Funnel

• Creation of branded pages on Instagram, Meta (Facebook), and YouTube .
• Visual and copy guidelines to reflect the new brand identity.
• Strategic setup to support awareness and engagement goals.

3. Performance Marketing

• Ad Operations : Full funnel setup and management for campaigns across paid platforms.
• Tag Management : Ensure all marketing and analytics tags are correctly implemented.
• Analytics Setup : Configure Google Analytics and other performance tools.
• Channel Strategy : Provide recommendations for optimal media mix to drive ROI and growth.