Executive - Search

This is an opportunity to work within a truly integrated team, managing 360-degree campaigns for a brand. You'll work closely with leading publishers like Google and Facebook and gain exposure to the world of Programmatic media buying.

Measures of Success

• In three months, you will have:Understood the complete biddable media scenario for your client's business, including platforms like Search and Facebook.
• Effectively handled all day-to-day tasks and requirements.
• In six months, you will have:Optimized campaign implementation across all biddable media platforms.
• Recommended and implemented best practices.
• Explored and executed an innovation on at least one biddable media platform.
• In 12 months, you will have:Exceeded client expectations in biddable media implementation.
• Created a roadmap for the following year.

What Your Day Job Looks Like at GroupM

• Analyze, track, and optimize campaigns on an ongoing basis. You'll monitor key performance metrics like keyword/placement bids, budget caps, impression share, quality score, CTR, and conversion rates, and proactively make strategic recommendations to improve performance.
• Communicate with internal stakeholders about project development, timelines, and results. You'll work closely with your team to meet goals.
• Monitor and administer analytics dashboards and key reporting tools, providing regular recommendations to improve data quality.
• Manage client communication, prioritize tasks for your team, and ensure that all recommendations and optimizations are designed to meet client KPIs.
• Stay ahead of the competition by continuously analyzing and documenting industry trends in search and PPC across web and mobile platforms, adopting new best practices as they emerge.

What You'll Bring

• Expertise in Google Analytics.
• A thorough understanding of Google Ads.
• Experience with Bid Management Tools.
• Strong number-crunching and analytical skills.
• An understanding of Programmatic media buying.