Executive - Marketing Communication & Business Development

Key Responsibilities:

Marketing Communication:

• Develop and implement marketing strategies to achieve business goals.
• Create and execute campaigns to enhance brand visibility and recognition.
• Develop marketing materials such as brochures, presentations, social media content, and website content.
• Utilize digital channels (website, social media, email) for marketing campaigns and lead generation.
• Manage media relations, press releases, and public relations efforts to create a positive company image.
• Plan and coordinate promotional events, trade shows, webinars, and conferences.
• Conduct market research to understand customer needs, preferences, and industry trends.
• Monitor and analyze marketing metrics to assess the effectiveness of campaigns and strategies.

Business Development:

• Build and nurture relationships with potential and existing clients.
• Identify and pursue new business opportunities and generate leads.
• Deliver compelling sales presentations and pitches to potential clients.
• Negotiate terms, pricing, and contracts with clients to secure new business.
• Collaborate with partners, vendors, and stakeholders to expand business opportunities.
• Identify new markets, target audiences, and segments for business growth.