Executive - ASO (App Store Optimization)

Mumbai ₹1-3 LPA Posted 4 Jun 2025

FULL TIME

Aso

app store optimization

Keyword Research

a/b testing

Mobile Marketing

Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.)
Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings
Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates
Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices
Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition
Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics
Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization
Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations
Proficiency in keyword research and app performance analysis Excellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
Basic understanding of SEO and how it relates to ASO
Experience in mobile marketing or user acquisition