Email Marketing Specialist

Key Responsibilities

Email Campaign Management

• Plan and execute targeted email campaigns to nurture leads and engage customers.
• Conduct A/B testing to improve open rates, click-through rates, and conversions.
• Ensure compliance with email best practices and GDPR/anti-spam regulations.

Automation & CRM Operations

• Create and manage workflows, segmentation lists, and automation sequences in HubSpot.
• Collaborate with content, design, and sales teams to align messaging with marketing goals.

Email Design & Optimization

• Design and test responsive email templates aligned with brand guidelines.
• Analyze campaign performance and deliver insights for continuous improvement.