DSA Manager

Roles and Responsibilities:

• Identify, recruit, and onboard new DSA partners in assigned territory.
• Build and maintain strong relationships with DSAs to ensure continuous business generation.
• Train DSAs on product knowledge, documentation, compliance, and processes.
• Drive loan product sales (Home Loans, LAP, Personal Loans, etc.) through DSA network.
• Ensure quality sourcing of files and adherence to company policies and KYC norms.
• Monitor DSA performance and provide regular feedback for improvement.
• Coordinate with credit, operations, and legal teams for smooth file processing and disbursal.
• Achieve monthly and quarterly sales targets assigned by the management.
• Resolve partner issues and ensure high satisfaction levels across the DSA network.
• Track market trends and competitor activities to maintain competitive positioning.

Requirements:

• Education: Graduate in any discipline (MBA/PG in Sales/Finance preferred)
• Experience: Minimum 2–6 years in DSA/channel sales within banking or NBFCs
• Sound knowledge of loan products – Home Loan, LAP, Business Loan, Personal Loan
• Strong understanding of DSA operations, documentation, and regulatory guidelines
• Excellent communication, negotiation, and relationship management skills
• Ability to work independently and manage multiple partners simultaneously
• Proficiency in MS Office and CRM tools