Director – Programming Strategy & Insights (Content Strategy)

Programming & Content Strategy

• Take primary ownership of weekly FPCs for all FTA movie channels, ensuring smooth execution and adherence to evolving guidelines.
• Optimize movie library utilization by aligning title selection and content ratings with target audience preferences.
• Identify growth levers, strategic solutions, and track business health metrics to maximize viewership.

Consumer & Market Insights

• Develop deep consumer understanding using macro trends, competitor analysis, industry reports, viewership data, and primary research.
• Generate actionable insights to guide content strategy and channel philosophy.

Cross-Functional Collaboration

• Serve as a key interface with the Sales team to identify monetization opportunities around FTA slots and special programming.
• Work with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to ensure outcomes aligned with Annual Operating Plan (AOP).