Digital Strategy Analyst

Responsibilities

• Perform competitive assessments & market research to identify gaps & opportunities
• Conduct omnichannel and heuristic analysis using tools like Adobe Analytics, Google Analytics, SimilarWeb, and SEMRush
• Develop customer-experience transformation & digital innovation strategies
• Build point-of-view reports and industry-specific recommendations
• Gain a holistic understanding of Adobe Digital Experience Solutions (Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc.)
• Collaborate with teams to present insights & recommendations to internal and external stakeholders

What Were Looking For

• MBA or advanced degree with 4-6 years of experience in Digital Marketing, Digital Strategy, or Digital Analytics
• Mandatory Skills: Adobe Analytics, Google (Google Analytics, Google Ads, or similar), and Market Research
• Strong knowledge of the MarTech ecosystem & Adobe Experience Cloud solutions
• Experience in market research, competitive benchmarking, and KPI analysis
• Proficiency in tools like Adobe Analytics, SimilarWeb, SEMRush, and Google Analytics
• Excellent analytical, problem-solving, and storytelling skills
• Ability to work independently and communicate insights effectively