Digital Marketing Trainee\/Executive

Key Responsibilities:

Content Optimization & Operations

• Assist with publishing and editing articles in the Media section.
• Conduct content audits across digital channels and implement suggested updates.
• Coordinate with the Corporate Marketing Team in New Jersey for global alignment.

Social Media & Online Reputation Management (ORM)

• Schedule and post content across multiple social media platforms as per corporate guidelines.
• Engage with followers by responding to comments and messages promptly.
• Monitor social media analytics, performance, and competitor activities.
• Support ORM activities by tracking and responding to online reviews.

SEO Support

• Perform basic keyword research and optimize on-page/off-page content.
• Build internal backlinks and maintain the Media Section's structure.

Email Marketing

• Collaborate with the Graphic Design team to design and execute email campaigns.
• Audit subscriber lists, segment audiences, and monitor campaign metrics.
• Identify and correct deviations to ensure compliance with branding guidelines.

Data Analysis & Reporting

• Collect and analyze data from digital tools and CRM systems.
• Prepare performance reports for digital campaigns and key metrics.

General Administrative Tasks

• Maintain the digital marketing asset library.
• Stay updated on emerging digital marketing trends and best practices.