Digital Marketing Specialist

• Digital Marketing Strategy : Develop and implement effective digital marketing strategies tailored to each clients unique goals and target audience.
• Campaign Management : Manage and optimize Meta ads, Google Ads, and LinkedIn ads campaigns, ensuring they are aligned with the clients objectives and budget.
• Client Communication : Serve as the primary point of contact for clients, providing regular updates on campaign performance, results, and recommendations for improvement.
• Budget Management : Efficiently allocate and manage ad budgets to maximize ROI and meet client KPIs.
• Keyword Research : Conduct in-depth keyword research and analysis to identify opportunities for improving campaign performance.
• Ad Copy and Creative Development : Create compelling ad copy and collaborate with designers to develop visually appealing ad creatives.
• Analytics and Reporting : Monitor campaign performance using analytics tools, prepare detailed reports, and provide data-driven insights and recommendations.
• A/B Testing : Implement A/B testing strategies to optimize ad copy, landing pages, and other campaign elements.
• Stay Updated : Stay up to date with industry trends, best practices, and algorithm changes to ensure our clients remain competitive in the digital landscape.
• Team Collaboration : Work closely with cross-functional teams, including content creators, SEO specialists, and web developers, to ensure cohesive and integrated digital marketing strategies.

Requirements (Qualifications / Experience / Competencies)

• Minimum of 3 years of experience in managing Meta ads, Google Ads, and LinkedIn ads.
• Proven track record of successfully managing multiple digital marketing projects.
• Proficiency in digital marketing strategy development and execution.
• Strong analytical skills and experience with digital marketing analytics tools.
• Excellent communication and client-facing skills.
• Agency experience is preferred.
• Google Ads and Meta Ads certifications are a plus.
• Bachelor s degree in marketing, Business, or a related field is preferred.