Digital Marketing Manager

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.

• Develop and optimize paid advertising strategies to drive traffic, leads, and conversions.

• Oversee SEO strategies including on-page, off-page, and technical SEO to improve organic rankings.

• Create and manage email marketing campaigns including newsletters, promotions, and drip campaigns.

• Lead content planning for blogs, social media posts, ad creatives, landing pages, and website content.

• Collaborate with designers and content teams to ensure brand-aligned marketing materials.

• Analyze campaign performance using tools like Google Analytics, Search Console, and ad dashboards.

• Prepare performance reports and optimize campaigns based on insights.

• Manage and mentor the digital marketing team, ensuring productivity, skill development, and alignment with business goals.

• Stay updated with the latest digital marketing trends, tools, and best practices.