Digital Marketing Manager

Key Responsibilities

• Develop and implement digital marketing campaigns across multiple channels including SEO, SEM, social media, email, and display advertising.
• Manage and optimize paid campaigns on Google Ads, LinkedIn, Meta, and other digital platforms.
• Collaborate with internal teams to create engaging content for digital assets such as blogs, case studies, and landing pages.
• Monitor and analyze campaign performance metrics using analytics tools like Google Analytics and SEMrush.
• Drive marketing automation and lead nurturing strategies through CRM and email tools.
• Oversee website optimization and ensure consistent brand messaging across all digital channels.
• Research market trends, competitor activities, and customer insights to refine marketing strategies.
• Manage digital marketing budgets, vendor relationships, and ROI reporting.