Digital marketing Manager

Responsibilities:

• Digital Campaign Strategy & Execution: Plan and execute comprehensive digital marketing campaigns across various channels, including SEO/SEM, marketing databases, email marketing, social media, and display advertising.
• Social Media Management: Design, build, and maintain a strong and engaging social media presence across relevant platforms.
• Performance Measurement & Reporting: Measure and report on the performance of all digital marketing campaigns, meticulously assessing them against established goals, ROI, and key performance indicators (KPIs).
• Trend Analysis & Optimization: Identify key trends and insights from campaign data, and continuously optimize spending and performance based on these insights to maximize effectiveness.
• Growth Strategy & Innovation: Brainstorm new and creative growth strategies to expand reach, engagement, and conversion.
• Experimentation & Conversion Optimization: Plan, execute, and measure experiments and A/B tests to optimize conversion rates and user experience.
• Cross-functional Collaboration: Collaborate effectively with internal teams to create compelling landing pages and continually optimize the overall user experience across digital assets.
• Customer Experience Analysis: Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple digital channels and customer touchpoints.
• Conversion Optimization: Instrument conversion points within digital funnels and actively optimize user funnels to improve conversion rates.
• Agency & Vendor Management: Collaborate with external agencies and other vendor partners to leverage specialized expertise and resources for digital marketing initiatives.
• Emerging Technologies & Thought Leadership: Evaluate emerging technologies in the digital marketing landscape, provide thought leadership, and recommend adoption where appropriate to maintain a competitive edge.

Required Skills:

• Proficiency in planning and executing digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Ability to design, build, and maintain a strong social media presence.
• Skills in measuring and reporting performance of digital marketing campaigns against goals (ROI and KPIs).
• Capability to identify trends and insights, and optimize spending and performance based on insights.
• Strong ability to brainstorm new and creative growth strategies.
• Experience in planning, executing, and measuring experiments and conversion tests.
• Collaboration skills for working with internal teams to create landing pages and optimize user experience.
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Proficiency in instrumenting conversion points and optimizing user funnels.
• Experience in collaborating with agencies and other vendor partners.
• Ability to evaluate emerging technologies and provide thought leadership for adoption.