Digital Marketing Executive (Google Adwords)

Job Description :

• Research and identify new advertising opportunities to meet the company's goals.
• Analyze performance data to detect trends and improve campaign effectiveness.
• Monitor competitor activities and identify new strategies affecting business objectives.
• Execute advertising campaigns across multiple channels such as search engines, social media, and mobile devices.
• Collaborate with other departments (sales, leads generation) to ensure campaigns align with broader objectives.
• Create and manage landing pages and use conversion tracking tools like Google Analytics to measure effectiveness.
• Generate reports on campaign results, providing insights and recommendations for future strategies.
• Analyze customer data to identify potential customers for targeted advertising.
• Work with team members to develop strategies for improving website traffic and increasing sales.