Digital Marketing Executive

Responsibilities:

• Strategy and planning: Assist in formulating and executing digital marketing strategies across various channels to build customer connections and increase brand awareness. 
• Campaign management: Develop, launch, and manage online advertising campaigns through platforms like Google Ads and social media. 
• Social media management: Plan and monitor the company's social media presence, including creating content calendars and identifying trends. 
• Content creation and optimization: Create and update website content, draft promotional emails, and optimize content for search engines (SEO). 
• Analytics and reporting: Track, analyze, and report on the performance of digital marketing efforts using tools like Google Analytics to provide insights and improve future campaigns. 
• Website management: Maintain and update the company website, ensuring content is relevant and user experience is optimized. 
• Market research: Conduct market research to understand consumer behavior and identify new opportunities and trends. 
• Collaboration: Work with internal teams (like design and IT) and external partners to ensure marketing efforts align with business objectives. 
• Budget management: Manage the allocation and expenditure for various digital marketing campaigns to ensure they stay within budget.