Digital Marketing Executive

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Create, curate, and manage all published content (images, video, written, and audio).
• Collaborate with content creators and designers to produce high-quality content that engages and converts.
• Optimize content for SEO to improve organic search rankings and drive website traffic.
• Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create and manage social media content calendars and campaigns.
• Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
• Conducted keyword research and optimized website content for search engines.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
• Analyze and report on the performance of SEO and SEM campaigns.
• Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
• Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor and optimize ad spending to ensure maximum return on investment.
• Conduct A/B testing and analyze the results to improve ad performance.
• Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
• Knowledge of HTML, CSS, and web development principles for SEO purposes.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Experience range between 5-8 years.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Experience with SEO, SEM, social media, email, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with an eye for detail.