Digital Marketing Executive

Role & responsibilities:

• Create and implement social media strategies, managing social media channels, and develop engaging content for social media platforms.
• Manage the content calendar to ensure a consistent posting schedule.
• Writing short format content and copies for organic social channels and paid marketing campaigns
• Stay up-to-date with the latest social media trends, emerging platforms, and industry best practices.
• Will also be responsible for analysing social media performance metrics and staying up to date with social media trends and best practices, create report and analyse to create effective communication
• Work collaboratively with internal design and digital teams to execute creative concepts and marketing strategies
• Monitor competitors social media and influencer
• Understanding of paid mediums is an add-on
• Monitor the comments, messages, and inquiries on social media channels and collaborate with the ORM agency.
• Collaborate with influencers and brand ambassadors to create partnerships and campaigns that align with our objectives.
• Ensure brand consistency across all digital marketing channels.

Preferred candidate profile:

3-4 years of relevant experience in the advent field - Digital Marketing

Skills Required:

• Excellent interpersonal and communication skills, written and verbal.
• Creativity, with the ability to develop engaging content and campaigns.
• Experience with social media tools and analytics.
• Bachelors degree in marketing, Communications, or related field.
• Excellent Communicator and a people-oriented person who enjoys teamwork
• Should be well-versed with kind of images and videos to create social media content
• Someone who will drive projects independently and takes responsibility for the work
• Must have a good understanding of social media, audience community, trends etc
• Strong project management skills with the ability to meet deadlines.
• Knowledge of healthcare sector is a plus