Digital Marketing Coordinator

Content Creation & Management

• Coordinate with videographers to produce high-quality digital content including patient testimonials, doctor interviews, and promotional videos
• Oversee content development across digital platforms
• Ensure timely publishing of approved content

Internal & External Coordination

• Act as the primary point of contact for digital marketing agencies
• Collaborate with PR, communications, and medical teams for campaign execution
• Manage relationships with external vendors and partners

Content Calendar Management

• Develop and maintain a structured content calendar
• Ensure timely planning, creation, and distribution of digital content

Brand Management

• Ensure all digital content adheres to brand guidelines
• Maintain consistency in messaging, tone, and visual identity across platforms

Campaign Development & Execution

• Brainstorm and develop digital marketing campaigns with internal and external teams
• Support campaign rollout and optimization

Performance Tracking & Reporting

• Track KRAs and digital marketing performance metrics
• Prepare regular performance reports for senior management
• Recommend improvements based on analytics and insights