Digital Marketer, Aladdin Product Marketing, Associate

Key Responsibilities

The role demands a blend of marketing operations expertise, strong analytical skills, and cross-functional collaboration to optimize client engagement and campaign performance.

Campaign Management:

• Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns.
• Understand the end-to-end campaign request process and framework, ensuring all campaigns align with defined standards and optimization guidelines.
• Monitor and triage campaign requests from the PMM team, ensuring efficient execution and timely delivery.
• Lead execution of high-priority initiatives, including Copilot adoption and re-engagement campaigns and the Copilot webinar series.

PowerBI and Data Visualization:

• Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels.
• Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions.
• Collaborate with data teams to enhance data availability and reporting accuracy across Eloqua and Adobe Target.

User Support and Training:

• Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self service
• Provide support and training to marketing teams on campaign execution workflows, data use, and platform features.
• Act as the first point of contact for campaign setup queries and template usage.

Collaboration and Communication:

• Establish a regular cadence of touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements.
• Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies.
• Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption.

Continuous Improvement:

• Regularly audit and refine campaign processes to improve efficiency and outcomes.
• Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends.
• Recommend and implement multichannel strategies to enhance targeting and improve customer journeys.

Qualifications Education and Experience

• Bachelor s degree in Information Technology, Marketing and Communications, Web Development, or a related field
• 3+ years of experience in digital marketing operations, ideally within a product marketing setup.
• Hands-on expertise in Adobe Target and/or Eloqua is required
• Strong understanding of campaign frameworks, segmentation, and personalization strategies.
• Proficiency in building interactive dashboards using Power BI.
• Excellent problem-solving and troubleshooting abilities
• Experience with Adobe Analytics or other similar analytics platforms
• Strong communication and interpersonal skills, with the ability to train and support users effectively
• Attention to detail and a commitment to maintaining high standards of content quality
• Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritie