Digital Growth Lead

Key Responsibilities:

• Performance Marketing : Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC.
• Global Digital Marketing : Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights.
• Channel Marketing : Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization.
• Conversion Rate Optimization : Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement.
• Marketplace Performance : Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance.
• Influencer Marketing ROI : Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads.
• SEO & Organic Synergy (Bonus) : Coordinate paid strategies with organic growth for holistic performance outcomes.
• Agency Collaboration : Manage external agency relationships to ensure smooth execution and strategic alignment.
• Creative Collaboration : Work with design and content teams to produce effective ad creatives tailored to segmented audiences.

What We re Looking For:

• 3-5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands).
• Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets.
• Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms.
• Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers.