Digital Analytics Expert

What you'll do:

• Gain an in-depth knowledge of various Corporate and Business Units' website architecture, business model, and online marketing strategy.
• Design customized solutions and technical tag implementation strategies.
• Setup the platform in Adobe Launch, Tealium Tag Manager, or DTM.
• Generate customized web analytic collection code for Adobe Analytics, Heap, Google Analytics, and assist with their implementation and deployment directly on the site or through a tag management platform.
• Validate and debug implementations, following through on issues until resolved.
• Perform light manipulation of JavaScript as needed to customize web analytic solutions and drive success based on key business drivers.
• Provide expert services on data sources, data connectors, report builders, heartbeat tracking, and app setup (acquisition links, push notifications, triggers, etc.).
• Help setup integration across other Adobe Experience Cloud products and external products.
• Communicate confidently and proactively with stakeholders throughout the project life cycle.
• Manage multiple stakeholder engagements simultaneously, appropriately setting their expectations while keeping projects on schedule and within scope.
• Become an expert in the use of Adobe products and understand how they can effectively optimize online businesses.
• Educate stakeholders on best practices in relation to their key business requirements.
• Innovate by ideating and collaborating with different teams to deliver new solutions.
• Connect with Product BU/Engineering teams to share new ideas and provide feature requests.

What you will need to have:

• 3+ years of overall experience working in web analytics or a related field.
• Strong technical expertise in tools such as Adobe Analytics, Adobe Launch, Tealium iQ, and Google Tag Manager (GTM).
• Bachelor's or Master's degree in computer science or a related quantitative/analytic discipline with equivalent work experience.
• Solid understanding of online marketing, tools, and technology.
• Strong understanding of HTML, CSS, JavaScript, and web protocols.
• Exceptional organizational, presentation, and communication skills both verbal and written.

What would be great to have:

• Previous experience working with Adobe Analytics or similar tools.
• Website optimization consulting experience.
• Deep vertical industry experience in financial services.
• Expertise in mobile or social media analytics.
• Expertise in processing rules, advanced segment creation, and data insertion APIs.