Deputy Manager-Performance Marketing

Key Responsibilities

1. Campaign Management:

• Execute end-to-end digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn
• Conduct A/B testing on creatives, landing pages, and audiences
• Monitor campaign metrics and optimize for better ROI

2. Budget Management:

• Plan and manage digital marketing budget
• Track spend and ensure financial alignment with marketing goals

3. Analytics & Reporting:

• Analyze performance data to drive insights
• Generate and present reports on key metrics: CTR, CPC, CPA, ROI, conversions

4. Collaboration & Communication:

• Coordinate with creative, sales, and product teams to align campaign strategies
• Effectively communicate performance results and insights to stakeholders

5. Market Research & Trends:

• Track digital marketing trends and competitor strategies
• Identify growth opportunities through market research

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)

Experience:

• 4–7 years in performance marketing or digital advertising
• Experience with large-scale digital campaign management