Deputy Brand Manager

Key Responsibilities

• Brand Standardization: Execute brand standardization initiatives for Narayana Hospitals and other verticals.
• Creative Development:
• Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
• Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
• Work closely with design and content teams to develop compelling and consistent brand materials.
• Campaign Management:
• Develop group-level campaigns aimed at increasing Brand Awareness (Top-of-Mind & Unaided) and Consideration.
• Coordinate and manage units' marketing initiatives to ensure consistent brand messaging and enhance overall brand awareness and consideration.
• Stakeholder Management: Collaborate with internal/cross-functional teams to ensure consistent brand messaging across all channels.
• Monitoring:
• Track and analyze key performance indicators to measure the success of corporate and unit marketing initiatives and the execution of marketing campaigns and events.
• Liaise with internal finance and purchase teams to ensure timely approvals and payments.

Knowledge, Skills, and Experience

• Education: Graduation/Post Graduation in Marketing & Communication.
• Experience: 6-10 years of experience.
• Communication: Excellent written communication skills.
• Campaign Expertise: Experience in campaign designing, planning, and execution.
• Agency Collaboration: Worked closely with advertising/design and media buying agencies