Data Scientist - Multi-Touch Attribution (MTA)

Qualifications:

• 3+ years of experience in data science, marketing analytics, or attribution modelling.
• Strong hands-on experience with Python, SQL, and relevant data science libraries.
• In-depth knowledge of MTA techniques such as logistic regression, Shapley values, Markov chains, or time decay.
• Solid understanding of digital marketing channels and customer journey analytics.
• Experience with model validation, experimentation design, and lift analysis.
• Strong problem-solving and communication skills with a product mindset.