Customer Development Executive

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about—for our employees, consumers, and communities.

Job Purpose:

Ensure width and depth of distribution of Colgate-Palmolive products in the given zone and implement Customer Development strategies to achieve sales and distribution objectives.

Key Accountabilities:

Distribution Management:

• Manage trade and identify new markets/accounts for regular direct coverage
• Ensure specialty wholesalers are added
• Classify stores in route lists according to accurate RE
• Guide SSMs to reduce non-purchasing outlets
• Maximize use of activations to drive sales
• Improve sales call efficiency and apply range selling techniques

In-Store Management:

• Prioritize key accounts for visibility and ensure top outlet coverage in every route

Market Updates:

• Monitor competitive information including new products, schemes, and market activities

Data-Based Working & Communication:

• Leverage data for performance tracking and setting visit objectives
• Review sales associate and stockiest performance against plans

Developing & Training:

• Train sales associates on new products and categories
• Mentor SSMs to optimize CP benefits and resolve field challenges

Meetings & Reporting:

• Conduct weekly and monthly sales meetings
• Compile and submit reports as per AM requirements

Relationship Building:

• Build strong rapport with stockiest and wholesalers
• Collaborate to drive category growth and resolve trade issues

Experience:

• Minimum 2 years of experience in FMCG companies

Professional Qualifications:

• Postgraduate degree in Business Administration

Commitment to Diversity, Equity & Inclusion:

Colgate is an equal opportunity employer committed to fostering an inclusive, respectful, and authentic workplace environment. Reasonable accommodations are available for persons with disabilities.