CRM Support Executive

Roles and Responsibilities :

• Maintain and manage the Lead Squared CRM system, ensuring data accuracy and regular updates
• Refine and develop CRM workflows, scripts, and automation to enhance the customer experience
• Manage and analyze large datasets using Advanced Excel tools (eg, pivot tables, macros)
• Collaborate with cross-functional teams (sales, academic, and support) to streamline interactions
• Address and troubleshoot CRM issues; act as the go-to person for system-related queries
• Monitor CRM performance and customer service KPIs; generate insights and suggest improvements
• Train users on new CRM features and best practices
• Lead initiatives for data clean-up, segmentation, and customer retention strategies

Educational Qualification

• A bachelor s degree in any discipline is assumed, though the JD does not specify
• Preferred backgrounds would be in Business Administration, Information Systems, Computer Applications, or related fields, considering the technical and operational nature of the role