Creative Director (Content + Visual Strategy Lead)

Define and maintain the overall visual, emotional, and storytelling tone of the brand across all content platforms.

Translate marketing and business objectives into high-converting creative strategies for social media, ads, and long-form content.

Build creative frameworks for reels, YouTube thumbnails, ad scripts, webinar hooks, and other content formats.

Guide visual storytelling across YouTube, Instagram, paid ads, courses, websites, funnels, and emails.

Lead and mentor a team of editors, designers, and writers to ensure cohesive, high-quality content output.

Review and refine creative output to meet standards of clarity, emotion, and performance.

Implement A/B testing, style experimentation, and continuous improvement systems for content.

Collaborate with strategy, content, marketing, and product teams to align creative execution with business goals.