Copywriter

We're seeking a wordsmith with a knack for storytelling, an eye for detail, and a heart for education. As a Copywriter, you'll bring our campaigns to life, from catchy social media reels to heartfelt scripts and powerful promos. You will work closely with the creative team to ensure every message reflects the brand's voice and connects with parents, students, and educators alike.

Key Responsibilities:

• Write engaging copy for reels, carousels, stories, and posts across platforms (Instagram, Facebook, YouTube, etc.)
• Plan and execute monthly themes and topical content.
• Collaborate with designers for thumb-stopping creatives
• Adapt scripts to suit different tones (nostalgic, fun, inspiring, etc.)
• Craft creative concepts, names, and copy for school events (Annual Day, Childrens Day, Pool Parties, Art Festivals, Summer Camps)
• Design copy for event posters, flyers, invites, and social promotions
• Build emotional connections through event storytelling (child-first, memory-triggering narratives)
• Ideate monthly content calendars in sync with school-wide activities and academic themes
• Collaborate with marketing and academic teams to maintain brand consistency
• Develop content that speaks to modern parenting, Gen Alpha concerns, learning journeys, and more
• Conceptualize downloadable/interactive materials (e.g., coloring sheets, activity guides)
• Write content that subtly educates while entertainingespecially for parents
• A strong grasp of storytelling, emotional branding, and youth-first messaging
• Versatility in tone, witty, warm, professional, or playful as needed
• Ability to multi-task across campaigns, meet tight deadlines, and work cross-functionally
• Bonus: Experience with scripts, event branding, or working in an educational setup