VI

Content Strategy Manager5

Viacom18
Mumbai12-24 LPA Posted 3 Mar 2026
FULL TIME
Content Strategy
audience research

Job Description

Content Strategy & Research

  • Conduct deep research into platforms, audience behavior, genre performance, and consumption patterns.
  • Identify emerging tropes, themes, and high-ROI narrative formats.
  • Convert insights into content angles, hooks, character systems, and story frameworks.
  • Build competitive landscape analysis and monthly opportunity reports.

Data-Driven Content Decisioning

  • Analyze watch time, CTR, retention curves, and drop-off patterns.
  • Translate performance insights into scalable content templates for writers and producers.
  • Collaborate with performance marketing teams to understand conversion drivers.
  • Design and evaluate A/B tests for hooks, thumbnails, pacing models, and storytelling formats.
  • Maintain and optimize metadata tagging systems to derive actionable insights.

AI & Workflow Optimization

  • Use AI tools for research acceleration, ideation, and performance prediction.
  • Identify opportunities to reduce development time while maintaining creative quality.
  • Improve internal workflows and simplify content production processes.

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