Content Strategy

Role Overview

We're seeking a dynamic and experienced leader to head our content and influencer marketing efforts. This role requires strategic vision, hands-on execution, and team leadership to elevate Shelly Jewels' brand presence, drive engagement, and boost sales across digital and offline platforms.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with Shelly Jewels' brand vision and business goals.
• Create engaging content for websites, social media, email marketing, and other channels.
• Identify, build, and nurture relationships with influencers and brand ambassadors aligned with our values.
• Collaborate on influencer marketing campaigns to increase brand visibility and engagement.
• Craft and communicate a cohesive brand story with consistent messaging and voice across platforms.
• Manage social media channels to deliver high-quality, relevant content and engage the target audience.
• Work closely with creative teams to ensure content aligns with brand aesthetics and messaging.
• Use analytics tools to measure content and influencer campaign performance, optimizing strategies accordingly.
• Lead and mentor a team of content creators and influencer managers, fostering creativity and collaboration.
• Oversee budgeting, forecasting, and financial planning to ensure efficient resource use and financial health.
• Collaborate with product development to curate a compelling jewelry collection informed by industry trends.
• Build and maintain positive relationships with investors, suppliers, partners, and other key stakeholders.
• Develop strategies to strengthen market positioning, brand image, and customer loyalty.
• Oversee e-commerce operations to ensure a seamless online shopping experience and efficient supply chain processes.
• Implement digital marketing campaigns across SEO, SEM, social media, and email channels in collaboration with the marketing team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
• Minimum 7 years of experience in content marketing and influencer management, ideally within e-commerce or luxury goods.
• Strong grasp of social media trends, influencer marketing, and content creation strategies.
• Proven leadership skills with the ability to inspire and manage creative teams.
• Analytical mindset with experience using data to guide marketing strategies.
• Excellent communication and collaboration abilities.