Content Specialist

• Assist in the research, writing, and editing of content across various platforms, including websites, blogs, email campaigns, and social media.

• Collaborate with cross-functional teams to ensure content aligns with Gallagher's marketing strategy, tone, and brand guidelines.

• Optimize content for SEO best practices and ensure it reaches targeted audiences.

• Proofread and edit content for accuracy, grammar, and clarity.

• Help maintain and update website content, ensuring consistency and accuracy across all materials.

• Assist in tracking content performance through analytics and report on metrics such as engagement and traffic.

• Stay informed about industry trends, best practices, and competitors' content strategies.

• Champion editorial standards, providing practical recommendations to topic experts and content contributors.

• Create engaging, clear, and accurate content across multiple platforms while maintaining a consistent brand voice.

• Apply SEO knowledge including keyword research, on-page SEO, and content optimization techniques.

• Ensure attention to detail, accuracy, consistency, and clarity of all written content.

• Uphold brand awareness by ensuring all content aligns with GCoE branding guidelines.

• Demonstrate strong verbal and written communication skills to collaborate effectively with team members and stakeholders.