Content Specialist

Responsibilities:

• Develop targeted, customer-focused content aligned with marketing goals and strategies
• Understand the product landscape and competition to craft compelling messaging and case studies
• Conduct customer interviews and translate insights into persuasive success stories
• Collaborate with internal teams to support product announcements, releases, and marketing campaigns
• Manage and create content for various digital platforms: websites, microsites, email campaigns, newsletters, blogs, articles, and case studies
• Maintain a content calendar that aligns with overall marketing priorities and campaign timelines
• Ensure consistent brand voice and customer experience across all channels
• Design content that supports personalized user journeys across the customer lifecycle
• Leverage knowledge of sales and marketing tech stacks to optimize content performance

Requirements:

• Excellent written communication skills with the ability to write clear, concise, and engaging content
• Background in B2B tech products is required
• Bachelor's/Master's degree (preferred) or equivalent in Communications, Marketing, or Creative Writing
• Strong skills in marketing, advertising, and web copywriting
• Exceptional organizational and time management abilities
• Ability to work efficiently in a fast-paced, deadline-driven environment
• Experience with content management tools and digital content best practices
• A portfolio or sample works showcasing content writing capabilities