Business Manager

We are looking for a Manager who is proficient in creating integrated media solutions and handling day-to-day operations. You will interact with all strategic units to ensure the smooth functioning of your team and processes.

Your core responsibilities will include:

• Understanding the category and brand objectives for the year.
• Adopting the Wavemaker way of working for brand media requirements and planning.
• Independently working on media briefs.
• Having a complete understanding of the portfolio and its requirements.
• Initiating and delivering at least two strategic projects in integrated planning.
• Leading media discussions with the client.
• Working on and presenting a 360-degree media approach.

Additional Responsibilities

• Build and foster client relationships by taking charge of their media requirements from strategy and planning through to final implementation.
• Provide media plans across all mediums after mining media briefs and conducting data analysis.
• Deliver insights-led solutions for brand problems using Provocative Planning and other media tools.
• Generate innovative ideas and lay down communication approaches to achieve innovations across all mediums.
• Maintain a focus on quality output, consistent performance, professional conduct, a sense of ownership, and integrity.

Skills and Experience

• Understanding of integrated Online and Offline media planning, campaign management, and data analysis.
• Experience with Media Research Tools such as Comscore, GWI, and BARC.
• Experience working on Google and Facebook platforms.
• Ability to plan and manage all digital marketing (trackers, communication, social media, and display advertising campaigns).
• Minimum 4-5 years of work experience, preferably in media planning and digital marketing.
• Strong business, marketing, and consumer understanding.
• Keeping abreast of current industry thinking in communication and media.
• Strategic innovation and creativity skills, with excellent presentation skills.
• Strong analytical skills, both qualitative and quantitative.
• In-depth knowledge of media tools and techniques/processes.
• Understanding of all media channels (including digital) and the ability to develop simple, actionable ideas into effective strategies.
• A team player with a positive attitude.
• Excellent communication skills.