Business Development Manager (Originator)

• Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) managing cross-channel marketing budgets

• Conduct deep-dive discovery sessions to understand prospects' current measurement stack and identify gaps

• Simplify complex econometric and marketing measurement concepts into compelling business narratives

• Manage the full sales cycle from initial outreach, technical scoping, contract negotiation to closing

• Collaborate with Data Science and Product teams to ensure solution feasibility and provide market feedback for product roadmap

• Evangelize the value of marketing measurement, automation, and data-driven decision making to clients