Business Development Executive

We are seeking a highly motivated and results-driven Business Development Executive to join our team. The ideal candidate will have a strong background in B2B demand and lead generation, specifically within the IT services sector. You will be responsible for generating and nurturing leads, executing multi-channel campaigns, and contributing directly to our sales pipeline, focusing on expanding our reach in US/Europe geographies.

Roles and Responsibilities

• Lead to Deal and Deal Nurturing:
• Generate and qualify leads through cold calling, LinkedIn, and email outreach.
• Gather requirements from potential clients and navigate opportunities from initial lead to closed deal.
• Collaborate closely with the Business Development Lead to ensure seamless lead handoff and alignment with overall sales objectives.
• Demand + Lead Generation:
• Drive the generation of high-quality leads.
• Identify and research potential leads using various channels, including LinkedIn, web search engines, industry and academic publications, and relevant events.
• Source new sales opportunities through inbound lead follow-up and proactive outbound cold calls and emails.
• Campaign Management:
• Plan, execute, and optimize multi-channel demand generation campaigns across digital, social, email, events, and other relevant channels.
• Create compelling messaging and content that resonates with target audiences to maximize engagement and conversion.

Skills

• Proven experience in B2B demand/lead generation or related roles for an IT Services company.
• Demonstrated experience in IT services lead generation.
• Willingness and capability to perform cold calls.
• Good track record of meeting MQL (Marketing Qualified Lead) / SQL (Sales Qualified Lead) targets, particularly from US/Europe geographies.
• Sound understanding of digital technologies such as IoT, AI/ML, Cloud, and Digital Twin, and their practical applications.
• Exceptional communication and writing skills.
• Results-driven mindset with a proven track record of exceeding targets.

Qualifications

• B.Tech/B.E. in Any Specialization (preferably in IT, Computer Science, or a related field).