Braze Lead

Key Responsibilities:

Solution Design & Development:

• Lead the design and implementation of scalable Braze solutions
• Develop and optimize data models, audience segmentation, and automation strategies
• Work with stakeholders to gather requirements, evaluate design alternatives, and provide innovative solutions for marketing automation needs
• Design, build, and configure campaigns, acting as the primary point of contact
• Troubleshoot technical and functional issues related to Braze

Technical Expertise & Process Improvement:

• Apply knowledge of database marketing tools and principles for process automation, governance, and capability improvements
• Perform SQL development, including joins and complex queries
• Work with REST/SOAP APIs, FTPs, and external data sources
• Conduct code reviews and enforce development best practices
• Provide best practice recommendations for marketing automation

Collaboration & Mentorship:

• Interact and communicate effectively with management and cross-functional teams
• Mentor junior developers and guide them in technical execution
• Manage multiple tasks simultaneously in a dynamic, fast-paced environment