Brand Marketing Manager

Brand Strategy & Positioning

• Conduct consumer and market research to evaluate brand positioning.
• Design a research-based brand strategy to strengthen market presence.
• Communicate the brand personality internally and externally to ensure alignment across teams.

Marketing Campaigns & Execution

• Develop and execute marketing campaigns that communicate the brand message effectively.
• Lead the marketing team in campaign planning and execution.
• Measure, analyze, and report the success of marketing initiatives.

Cross-Functional Collaboration & Budget Management

• Coordinate with finance, marketing communications, sales, and product development teams for strategic planning.
• Manage and allocate marketing budgets efficiently to optimize campaign impact.
• Stay updated on consumer trends to keep the brand relevant and competitive.