Brand Marketing Manager

Role Overview: Brand Marketing Manager

We're seeking a Brand Marketing Manager to lead WoodenStreet's brand presence globally, shaping brand love, recall, and narrative across digital and offline channels. This high-impact role requires experience in brand campaigns, content, PR, and social storytelling.

• You'll work closely with the CMO, present to the founders' office, and manage a growing team while collaborating across functions.
• We're based in Udaipur; this full-time role demands a strategic thinker with execution expertise.

Key Responsibilities

• Brand Campaigns: Lead end-to-end planning and execution across various channels.
• PR & Corporate Communications: Shape media narrative, drive visibility, and position leadership effectively.
• Content & Storytelling: Define the brand voice, tone, and messaging to resonate with our audience.
• Influencer & Social Partnerships: Lead influencer marketing initiatives, identify key creators, and measure their impact.
• Internal Brand Culture: Foster brand love internally, collaborating with HR and leadership to embed brand values.
• Creative & Agency Management: Work with external partners to deliver high-quality creative output.
• Budget & Performance: Manage campaign budgets, measure effectiveness, and drive commercial outcomes.

Why This Role Matters

• Strategic Seat: Directly shapes brand direction with the CMO and founders, offering significant influence.
• Visibility & Impact: Influences customer trust, media narrative, and internal culture, making a tangible difference.
• Autonomy: Provides ample room to build your own playbook and drive impactful results.
• Growth-Stage Momentum: Offers a unique opportunity to scale a household brand during an exciting growth phase.
• Passionate Teams: Enjoy a collaborative environment with like-minded individuals dedicated to the brand's success.

A Dynamic Day

• Morning Routine: Reviews script drafts for upcoming digital films.
• PR Collaboration: Aligns with the PR team on feature story pitches and placements.
• Influencer Briefing: Structures detailed briefs with the social media lead for new campaigns.
• Strategy Prep: Prepares compelling decks for CMO and founder meetings, outlining brand strategies.
• Creative Feedback: Collaborates with designers and content writers, providing constructive feedback to refine creative assets.

Requirements

• Experience: 5-7 years in brand marketing, with a background in both agency and in-house environments.
• Campaign Expertise: Hands-on experience with brand campaigns, influencer marketing, social storytelling, or PR-led initiatives.
• Creative Judgment: Strong ability to write clear briefs and provide insightful feedback on creative work.
• Leadership: Comfortable working with senior leadership and presenting independently.
• Work Style: Possesses a fast-paced, hands-on, and ownership-driven approach.
• Location: Based in or willing to relocate to Udaipur full-time (relocation support offered).
• Mindset: A true team player with a hunger to take ownership and drive exceptional results.