Brand Manager - Products

Brand & Strategy:

• Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education).
• Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
• Craft and refine brand narratives that resonate across diverse geographies and digital platforms.

Campaigns & Execution:

• Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling.
• Drive end-to-end execution from brief to launch and ensure timely rollout and quality control.

Influencer Marketing:

• Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion.
• Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn).
• Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment.
• Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights.

Consumer Insights & Market Research:

Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.

• Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments.

Stakeholder & Team Collaboration:

• Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression.