Brand Manager

Responsibilities:

• Plan, develop, and direct marketing efforts for the assigned brand portfolio in alignment with overall organizational strategy.
• Ideate, develop, and execute marketing campaigns including mass media, digital, outdoor, on-ground consumer activations, and retail visibility initiatives.
• Execute, monitor, and control all ATL & BTL initiatives for the assigned brand portfolio.
• Coordinate with research agencies on communication strategies based on consumer research across cities.
• Analyze competitor activities through field visits and secondary data sources.
• Compile and maintain all brand and competitor-related information.
• Develop competitive strategies to strengthen brand positioning.
• Identify, develop, and launch new and existing concepts and products supporting the brand portfolio.