Brand Leader

Building Brands / Therapy

• Support achievement of Market Share objective , bottom-line targets, top line & profitability
• Analyse market conditions and forecast sales and market share.
• Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long, Medium and Short term marketing plans
• Percentage increase in market share for portfolio
• Achievement of sales targets
• Review of strategies with functional head
• Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

• Develops and delivers key brand / indication level promotional assets relevant to market needs.
• Ensures market model are in line with global templates / standard Brand Plan template
• Monitors sales and product supply, ensures forecasts are adjusted as necessary.
• Tracks implementation plan with sales management to ensure achievement of targets.
• Regular reviews of global templates and marketing guidelines
• Review of strategies with functional head
• Achievement of budget spending according to plan
• Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

• Works to identify the key stakeholders and KOLs in the therapeutic area
• Establishes regular contact with key stakeholders, especially KOLs.
• Systems in place for targeting key stakeholders and KOLs
• Achievement of agreed number of contact and receives product/brand manager contact reports
• Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes

• Tracks monthly performance vs budget, and analyse reasons for gaps.
• Completes and submits monthly summary of performance, including activities and A&P against the plan.
• Streamlines reporting system and re- evaluate the necessity of reports as required .
• Ensures completion of expense reports by team.
• All reports submitted are accurate , data interpreted (actual vs budget)
• New improvements/initiatives in place

Launch planning & execution support

• Support the development of relevant launch plan aligned to their respective tumor / brand
• Work effectively with the cross-functional team to support development of world class launch plans.

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

• Ensures compliance from all staff to guidelines, codes, policies and procedures.
• Ensures compliance with AZ code of conduct.
• Ensures that company confidentiality is maintained ( i.e. intellectual property, product, strategic and salary information).
• Discloses potential breach of codes or conducts .
• No non-compliance issues raised with local and global policies and procedures
• Less than 2 complaints from competitors against marketing practice
• No breach of confidentiality
• All disclosures are investigated and resolved

Strong Alignment to sales functions.

• Strong Alignment to sales functions.
• Collaboration with Sales team for effective and result oriented execution

Education, Qualifications, Skills and Experience

Essential

• University graduate, ideally MBA from reputable institute.
• 3 to 6 years commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing
• Proficient in oral and written communication (English).

Desirable

• Experience of alliance management in co-marketing / Co- promotion
• Prior experience in prelaunch & commercialising (preferably in global brand).
• Worked with prior experience in MDT management and Peri operative Tx settings

Key personal capabilities and attitude

Key Functional Capabilities

• Excellent Communication Skills
• Good Planning and Organisational Skills
• Excellent Scientific knowledge
• Ability to develop Strategic Partnerships
• Preferably having launch experience in oncology segment
• Through understanding of institution business and preferably state govt segment

Demonstrate AZ Values Consistently

• We follow the science
• We put patients first
• We play to win
• We do the right thing
• We are entrepreneurial

Key Relationships to reach solutions

Internal (to AZ or team)

• Sales Management and Field Force
• Medical and Regulatory departments
• Marketing colleagues
• Finance
• HR
• Supply Chain
• Global/regional groups