Brand & Social Media Lead

What you ll own

• Social channels & communities own the organic content calendar across all digital touchpoints: Instagram, Facebook, YouTube and owned WhatsApp / Facebook groups; spark daily conversation and advocacy.
• Brand storytelling & consistency plan and produce brand content, customer stories, short-form video and visual assets that aligns 100% with the brand, across app, social media, ads and CRM.
• Influencer & creator partnerships identify the right voices, negotiate collaborations and manage relationships that build trust and reach.
• Guardrails & governance own the brand bible (visual identity, tone, dos & don ts) and enforce it across app, digital media, social media, growth and offline touchpoints.
• Growth analytics track the numbers, surface insights and iterate quickly. Track how the brand is growing and project its future course through numbers.
• What makes you a fit4 6 years in brand or social roles at an e-commerce / quick-commerce or consumer brands startup.
• Led end-to-end campaigns that lifted awareness or conversions (Social Media, short-form and long-form content, films, influencer collabs).
• Creation edge you can not only catch pixels that are off, but you are hands-on with design tools like Canva and CapCut and can whip up Instagram reels and branded content on your own.
• Built brands from scratch or joined at seed stage; happy being a team of one until you hire or outsource.
• Data-focused: You can set up dashboards, report the numbers, and make projections for the future to track how the brand is growing
• Clear, no-drama communicator who collaborates smoothly with design, growth and product.