B2B Social Media Specialist

Roles & Responsibilities:

• Develop and execute a tailored B2B social media strategy for key platforms, including LinkedIn, Instagram, YouTube, X (formerly Twitter), and Facebook.
• Leverage your expertise in social media platforms to create and optimize engaging content, ensuring alignment with business and marketing objectives.
• Use advanced graphic design and video editing skills to create compelling visuals and multimedia content that resonates with the target audience across LinkedIn, Instagram, YouTube, X, and Facebook.
• Keep up-to-date with the latest social media trends, platform features, and competitor actions, ensuring Aeries stays ahead of the curve.
• Collaborate with cross-functional teams (content, graphic design, sales) to develop integrated campaigns that drive brand visibility.
• Create high-quality, creative content with a focus on engaging Aeries ICPs. This includes copywriting, visual storytelling, and multimedia creation across social platforms.
• Optimize content calendars and schedules to ensure consistent and timely posts across all social media channels.
• Engage with the audience: Actively monitor and respond to comments, messages, and inquiries, maintaining professionalism and fostering community interaction.
• Track and analyze social media performance metrics to optimize content strategy based on key KPIs and ensure that strategies are continually improved for better results.
• Provide detailed social media performance reports and insights to improve and refine social media strategies.

Qualifications:

• 5 - 7 years of experience in B2B social media marketing, with strong expertise in managing social media channels for technology companies, particularly LinkedIn, Instagram, YouTube, X, and Facebook. A deep understanding of LinkedIn platform is a must have.
• Proven experience in graphic design, video editing, and creative copywriting, specifically tailored for B2B technology content is preferable
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms to measure and report performance.
• Deep understanding of how social media strategies translate into lead generation, brand awareness, and audience engagement for tech companies.
• Creative mindset with the ability to deliver engaging, high-quality content while maintaining attention to detail.
• Excellent communication skills (written and verbal), with the ability to craft messages that resonate with tech-savvy audiences.
• Strong analytical skills and experience in tracking and optimizing social media campaigns.
• Ability to work independently and collaborate effectively in a team environment.