B2B Content Marketing Agency

Key Responsibilities:

Client Strategy & Solution Design

• Engage with B2B clients to understand their brand, audience, content needs, and business goals.
• Translate client needs into tailored brand content strategies (e.g., thought leadership, lead magnets, case studies, whitepapers, newsletters, video, SEO blogs).
• Position content as a brand and business growth tool aligned to each stage of the B2B funnel.

Collaborative Campaign Development

• Work cross-functionally with internal content strategists, writers, designers, and SEO experts to bring brand solutions to life.
• Develop and deliver strategic campaign proposals, roadmaps, and pitch decks.

Client Relationship Management

• Build and maintain long-term relationships with key decision-makers and stakeholders.
• Lead strategic discussions, QBRs, and performance reviews to ensure client satisfaction and retention.

Content Strategy Innovation

• Stay ahead of B2B marketing trends, buyer behavior, and industry benchmarks.
• Advise clients on how to integrate emerging content formats and distribution channels (e.g., podcasts, LinkedIn thought leadership, demand gen campaigns).

Performance & Reporting

• Define KPIs and collaborate with analysts to track content performance.
• Deliver reports and insights that tie content back to branding, engagement, and pipeline growth.

Qualifications:

• 4+ years of experience in B2B marketing, brand strategy, content marketing, or client-facing roles within an agency or consulting environment.
• Proven experience creating or selling content-led marketing solutions for B2B brands.
• Strong grasp of content marketing tactics across multiple formats (written, visual, video, audio).
• Excellent presentation, communication, and relationship-building skills.
• Strategic thinker with the ability to connect brand storytelling with business outcomes.
• Experience with marketing automation tools (e.g., HubSpot, Marketo), SEO principles, and B2B buyer journeys is a plus.