AVP - Media Planner / Performance

Required Experience:

• 8 to 10 years of experience in an advertising agency.
• Proven expertise in media planning and buying.
• Strong understanding of various media channels including digital, print, broadcast, and outdoor.
• Develop and execute comprehensive media plans aligned with business objectives.
• Identify target audiences and select the most effective media channels to reach them.
• Negotiate and purchase media space across channels to maximize reach and impact.
• Monitor and optimize media buys continuously to ensure maximum ROI.
• Analyze media performance data and provide actionable recommendations for improvement.