Associate Social Media

Key Responsibilities:

• Craft and execute thumb-stopping, share-worthy content and reels that drive engagement, build community, and accelerate brand growth.
• Develop a content plan focused on Reels, Shorts, Stories, Carousels, and trending formats.
• Own the end-to-end ideation-to-execution cycle for viral campaigns: concept, script, shoot (basic), post, and promote.
• Collaborate with design/video teams and external creators to produce high-quality short-form content.
• Monitor content performance and optimize creatives based on data insights.
• Engage with the audience through comments, DMs, polls, stickers, and other community features.
• Stay updated on viral trends, meme culture, influencer content, and the creator economy.
• Benchmark against top-performing brand and creator accounts and adopt best practices.
• Drive employee-generated content and amplify internal talent and stories.